AUTHOR: GARETH ELLIOT, HEAD OF POLICY AND COMMUNICATIONS AT MOBILE UK
Patchy mobile coverage is one of today’s real concerns as the world becomes ever more connected. In the UK, many of the rural areas currently get only partial coverage or none at all. Ofcom’s most recent data states that 91% of the country receives 4G coverage from at least one operator and 66% from all four. Having good mobile coverage is widely recognised as being essential for the future prosperity of the rural economy and rural communities. People increasingly want the flexibility to work from home, and many sectors such as farming, tourism and transport are using mobile connectivity to increase productivity and improve services. Happily, the industry and the Government agreed on an unprecedented deal on 9th March 2020 that will extend coverage and eliminate the vast majority of partial not-spots coverage by all four operators.