This event will offer expert guidance from a national stakeholder specialising in youth engagement and connecting with the younger population.
Year after year, parish and town councils face persistent challenges in attracting and engaging younger election candidates. This trend affects many national projects and workstreams within the sector. What strategies can reverse this trend and bring fresh, younger faces into local governance?
This event will offer expert guidance from a national stakeholder specialising in youth engagement. We will delve into successful practices from various local government bodies that have effectively connected with younger populations and showcase the achievements of a leading council known for its exceptional work in this area. Attendees will learn innovative methods to engage young people in their communities, how to foster their involvement in council projects and discover strategies to secure their buy-in for community development initiatives.
Sponsors: Blachere Illumination, CCLA and Clear Councils Insurance
NB: NALC reserves the right to change the programme at any time.





Clerk, Godalming Town Council
Andy Jeffery is the clerk and responsible finance officer at Godalming Town Council with statutory responsibility for financial strategy, budget preparation and governance oversight. In this role, he provides strategic advice to councillors, leads on financial planning and reporting, and supports effective delivery of services and community initiatives across the historic Surrey market town. Known for his practical approach to linking local priorities with long-term financial sustainability, Andy also actively engages with partners and stakeholders to support town centre vitality and asset stewardship. His qualifications and longstanding service in local government reflect a deep commitment to robust public administration and community-focused leadership in parish and town council practice.

Clerk, Cottenham Parish Council
Jo Brook is the clerk at Cottenham Parish Council, where she leads the council's administrative functions and supports its work serving the Fen Edge community, including managing meetings, advising councillors and ensuring effective engagement with residents and partner organisations. As the council's senior officer, she plays a central role in delivering local services and community initiatives in one of the larger villages north of Cambridge, bringing continuity and organisational oversight to the council's operations. Her responsibilities include coordinating the council office team and acting as the primary point of contact for parish enquiries, helping to ensure that Cottenham Parish Council remains responsive and effective in representing and supporting its community.

Cottenham Parish Council
Cllr Anne Moller is a long-term resident of Cottenham, bringing extensive community involvement and professional experience to her role. Having raised three sons in the village, she has been actively engaged in local education, serving first as a school governor and later as a trustee. Professionally, Cllr Moller has spent her career running a business that supports educational organisations through the development of resources and services. She values the strength and range of services within the local community and is committed, as a councillor, to contributing positively to Cottenham's continued development and wellbeing.

Social media lead, My Life My Say
Remi Olokun is the social media lead at My Life My Say, having joined in January 2024. Remi studied policy, politics and economics at the University of Birmingham and then went to work within the world of social media, creating and delivering social content for brands such as Greggs, Days and Harvester. Since joining My Life My Say, Remi has worked closely on the Give An X - the largest youth-led voter registration campaign in the UK, which directly reached over four million people via social media and helped around half a million young people to register to vote.
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