NALC partners with LGA on a new national campaign to boost parish and town council recruitment

We have partnered with the Local Government Association (LGA) to launch a landmark government-funded national recruitment campaign to attract fresh talent into parish and town councils.

The Make a Difference, Work for Your Local Council campaign will run throughout 2026 with a high-profile advertising push across billboards, radio, podcasts, social media channels, and popular websites, giving parish and town councils unprecedented national visibility at no cost to individual councils.

To help every parish and town council capitalise on this unique opportunity, as part of the campaign, we have helped produce a comprehensive recruitment toolkit tailored specifically for the sector.

The toolkit gives parish and town councils everything needed to promote vacancies quickly, professionally and in line with the national campaign branding. It includes ready-to-use social media posts and eye-catching graphics, customisable posters, leaflets, and pull-up banners, job advert templates with suggested wording that reflects the campaign messaging, step-by-step guidance on how to get the most from the campaign, and all materials supplied in fully editable formats so councils can simply add their logo, contact details, and vacancy information.

Whether you are recruiting a clerk, project officer, grounds staff or any other role, these resources will save time and money while presenting your council as a modern, attractive employer.